Multimedia and Marketing Consultancy

A Trinidadian Exhibit at the ROM (Royal Ontario Museum)

Recently, I spent a rather interesting day with my Girlfriend at the Royal Ontario Museum, the ROM, in Canada. It was a solid eight hours of walking, reading, taking pictures and listening to the comments of others in the exhibitions nearby. Save for the hour or so we spent having lunch and relaxing, the time [...]

How Sponsors Benefit from Trinidad Carnival

Every year the same sponsors join the foray of sponsorship for the Carnival Season. No corner shop, music truck, rest stop or even mobile washroom is safe. With hundreds of thousands of dollars being spent in the production of seemingly endless feet of bunting, specially made mesh wraps for vehicles, lit signs on Mas camps [...]

FC’s PINK Credit Card Angels, at Saint’s Fete.

For the second year in a row, the First Citizens PINK Angels have been spotted at premium all inclusive parties for Trinidad’s Carnival. Recently, patrons of Bishops Fete and the always popular UWI fete were greeted by our angels, patrons posed with the models and pics were immediately uploaded to the products’ Facebook page for [...]

Production Begins On New Series Featuring T&T Factories.

After years of pre-production work, we have begun production on our latest television series. How We Make It, will feature scores of local manufacturers both large and small, that all produce products for Local, Regional and International consumption. Products ranging from Liquor to Concrete blocks will all be featured, with special attention being given to [...]

UTT, Joins our Corporate Client List

We have recently added the prestigious brand of UTT to our line up of corporate clients! Basil Lai Entertainment has recently been selected as a provider of video production services by the Corporate Communications Department of the University of Trinidad and Tobago, with our first production being a feature of the folks at Human Resources. A [...]

Behind the Scenes of a Business Feature

BLE has recently started work on a new Business Feature destined for television broadcast, with one of our corporate clients the Regulated Industries Commission. This feature, like many others, is being made to educate the viewing public on the functions of the organization and how the public can access their services. One effective way to achieve [...]

FC Pink Activations launched at all inclusive parties!

For 2012, BLE assisted in the event marketing of the FC Pink Credit Card in various All Inclusive Fetes of the season. A first for the Financial House, this card carries with it a social aspect that identifies the challenge of overcoming the [...]

Corporate Video Production

Basil Lai Entertainment has been producing business features for our corporate clients for a number of years, for use as Broadcast Features, Internal Training, Progress Reports for regional Head Offices and as Employee Relations and Human Resources exercises. Product features are also recorded and produced into segments and have been instrumental in incorporating video into [...]

Post Cereals “Flintstones” Promos

Post Cereals Brands held a fun promotion at supermarkets giving customers a chance to win a WII FIT! Coupled with the tasting taking place at the stores, customers were invited to attach their contact info to box tops and supermarkets nationwide. Our promotional staff was provided with fun and very visible costumes depicting Wilma and [...]

Activia Promotions

Activia by Dannon, was promoted on the trade route with both the Activia Brand and the kids brand Dannonino taking centre stage. The product, known as focusing on healthy lifestyle and targeting mainly women, was offered at sampling for oth men and women and the taste was a winner. Coupled with the taste Activia is [...]

Granola Crunch Promotions

Have you tried the new Granola Crunch Cereals from Universal Foods? Well, we have been sampling at dozens of retail locations across Trinidad and the response has been great! This new product also has a fun facebook promotion that invites Granola Crunch fans to produce their own video showing how much they love the product [...]

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